As reported by Tin Htet Paling (found here):

Rangoon has around 70,000 taxis plying the city’s streets, many owned and run by individuals. There are two local pioneering app-based cab service providers—Hello Cabs and Oway Ride—cultivating a culture in which apps are used to hail taxis in the city since 2016. The two are now set to compete with foreign brands: Singapore-based firm Grab launched its beta trial service in March and US-based Uber expanded into Burma in May.

The Irrawaddy spoke with Oway Ride, which operates under Oway Group, whose primary businesses are online travel booking and on-demand ride hailing services, about the challenges faced by local brands as foreign companies enter the market. Ko Nay Aung, chief executive officer (CEO) and founder of Oway Ride, explained how service providers should prepare for healthy competition while providing customers with more choice. Oway Ride currently has a fleet of 4,000 cars and 150,000 app subscribers, more than a year since its operation launch, he told The Irrawaddy.

What were the challenges you faced in the initial phase of operation?

There were some people who started similar services before us but with different concepts, since an app-based service was still difficult at that time. When I started Oway Ride, adopting it was still difficult from both the driver’s side and the consumer’s side. We recruited drivers and trained them how to use the app and how the meter rates worked, and we also had to explain to consumers how things worked.

When Uber and Grab came in recently, a lot of their customers had already been using our service and many drivers were also fairly well trained. They won’t need to train them from the start anymore.

What is needed for a healthy market?

For the taxi industry to be improved, we need three things. First, vehicles have to be better. Second, drivers have to be more qualified, and third, we need more regulation of taxi meter fares. Right now, we are all only competing to make the booking process more efficient.

Fundamental reforms—model restrictions for cars, qualifications of taxi drivers, fares and the quantity of taxis—should be carried out first. These are major reforms essential for the industry.

The more we deeply reform the industry, the more that industry will succeed in the long term. To go deep, you need smart policies.